Buying a salesperson a new suit doesn’t make him or her any better at selling. So why do we treat our websites like this?
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Content marketing and email automation.
Your headline is critical to the success of your copy. Make it count by making it specific.
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Identifying a pain point is nice, but don’t bother mentioning it if you can’t resolve it.
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Editing your copy makes it sound better, but interrogating it makes it more effective.
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What’s a marketing team to do when the entire economy is shut down? Here’s three ideas.
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When the whole world locked down, marketing teams panicked and sent emails to their client bases. 99% of these emails were pointless. Here’s two that weren’t.
Read MoreIt’s surprisingly easy to produce a case study that looks and sounds great, but misses the mark. Here’s how to produce solid, valuable case studies that make a difference in your business - every time.
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Hello Fresh took the risk-averse approach of talking about three wide benefits. I think their mailer would have been more effective if they went deep on just one benefit.
Read MorePositioning is a critical bit of your copywriting, content strategy and even your product strategy. Here’s a book recommendation on the topic, some advice you can take away, plus some examples of great positioning I saw in the wild.
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Strava does a great job sending relevant, timely automated emails to keep customers engaged. Here’s one of them, and why it’s so great.
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Constantly producing one-off projects can feel like being on a hamster wheel - and just like a hamster on a wheel, you never really move forward.
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Features and benefits are only part of the story in copywriting. You also need to articulate the value you add to someone’s life.
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Like a herd of cows, the marketing community follow each other around, agreeing on these four email marketing myths. Find out what they are, and how you can get an instant edge by going against the grain.
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Not all unsubscribes are bad. But not all of them are good either. Here’s a new, more nuanced way to think about your list’s unsubscribe rate.
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Case studies are easy to write, and they’re equally easy to mess up. Here’s how to write case studies that do a better job of closing deals and making you more money.
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“Start with why” is generally terrible advice - but it has its place. One of those places is in your welcome email. Here’s how to use your “why” to write a welcome email that truly connects with your new contacts.
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Quick, low-budget videos are great - but make sure you get the basics right.
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Webinars have their place, but that place is not right in front of a fresh lead.
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