Not all your communications have a benefit. If you’re giving bad news, don’t beat around the bush - just stick to the facts and move on.
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Content marketing and email automation.
Onboarding emails are a great way to increase your conversion rates, and with them, your revenue. But I keep on seeing the same three mistakes. Here’s what they are, and how to fix them.
Read MoreOutsourcing some of your content writing is a great way to keep your blog up to date. But there’s another benefit as well - a benefit that’s not obvious at first glance.
Read MoreA newsletter is a cheap, easy way to get your content in front of people.
Read MoreThey may be old as the hills themselves, but pen and paper are still incredibly useful content marketing tools.
Read MoreWhen you’re creating video content, your message and story are a lot more important than your production values.
Read MoreWhat I learned from posting a blog about social media ads on social media.
Read MoreWhat I learned from 3 months and $300 of social media ads.
Read MoreBoltra have done a great job describing what they do, and why you should do business with them.
Read MoreLittle changes to your product can have a big impact on your sales.
Read MoreAdvantages and benefits may look similar, but focussing on benefits takes your writing from good to great.
Read MoreYou can make your job ads a lot better with a few small tweaks.
Read MoreSilver bullet solutions are tempting, but they’re often more trouble than they’re worth.
Read MoreSmaller businesses have some of the best copywriting.
Read MoreIt can be painful, but you’re better off walking away from a piece of content that just isn’t working.
Read MoreDefining an audience is a lot easier if you think about what people do instead of who (you think) they are.
Read MoreWhy does anyone, me included, even bother blogging?
Read MoreBefore you build your content calendar, think about whether anyone's going to use it.
Read MoreCanada's Minister of Health teaches a valuable lesson about social media strategy.
Read MoreIf you do your a/b testing in a strategic way, you'll get great results. If you do it in a random, scattershot way, you'll get useless results.
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