Newsletters are a great way to nurture your soft leads - but they’re extremely challenging to send out if your business is bigger than 1 person. Here’s a better way to talk to your soft leads.
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Open rates, click throughs and unsubscribes - are they telling you what it looks like they’re telling you?
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Keeping an engaged list is less about what you write, and more about who’s on the list in the first place.
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Producing content is a matter of working smarter, not harder. Repurposing is a way to do that.
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SEO can be a useful tool, but it’s not a silver bullet for all businesses. Here’s why I don’t bother with it in mine.
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It’s a pretty straightforward tip, but it’s surprisingly easy to forget.
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Free trials are tempting - but they need to back up a compelling offer, rather than be the offer themselves.
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Hirepool is doing a great job of tailoring their ads to their audiences stage of awareness - a fact I learned when I rented a wood chipper for the weekend.
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Marketing teams often find themselves on a hamster wheel of perpetual website redesigns. This is often not the best use of their time, because while a website is important, it is just one tool in your marketing toolbox. Over-value it at your peril.
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Want messaging that actually makes a difference? Talk to your sales team
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Get more value out of your case studies by using different aspects of them for different stages in your purchase funnel.
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Simon Sinek’s advice to “start with why” is terrible and you should not follow it.
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There’s money to be made by marketing to the middle of your purchasing funnel. So why isn’t anyone doing it?
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Providing services is a great way to burn yourself out while also delivering close to zero value. Building assets is a way to deliver value and keep your head above the water. So why do so many teams insist on doing the former?
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Marketing personas are a great idea in theory, but they often fall flat on their face in practice.
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What’s a marketing team to do when the entire economy is shut down? Here’s three ideas.
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