Find out how people got to your copy to make assumptions about their stage of awareness, an example of positioning in this silly little bucket, and my thoughts on evolving from a vendor to a consultant.
Read MoreReplace your adjectives with facts, check out this iconic example from the 1950s, and my grumpy old man thoughts on asynchronous communication.
Read MoreWhat’s a marketing team to do when the entire economy is shut down? Here’s three ideas.
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