The PS field in your marketing emails is a great opportunity to promote adjacent content. Don’t let it pass you by!
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Strava does a great job sending relevant, timely automated emails to keep customers engaged. Here’s one of them, and why it’s so great.
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Like a herd of cows, the marketing community follow each other around, agreeing on these four email marketing myths. Find out what they are, and how you can get an instant edge by going against the grain.
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Not all unsubscribes are bad. But not all of them are good either. Here’s a new, more nuanced way to think about your list’s unsubscribe rate.
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“Start with why” is generally terrible advice - but it has its place. One of those places is in your welcome email. Here’s how to use your “why” to write a welcome email that truly connects with your new contacts.
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Webinars have their place, but that place is not right in front of a fresh lead.
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Onboarding emails are a great way to increase your conversion rates, and with them, your revenue. But I keep on seeing the same three mistakes. Here’s what they are, and how to fix them.
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Segmenting your audience is a great way to make your marketing emails more effective. But how much segmentation is too much segmentation?
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