Delete the word “will”, I’m baffled by SalesRabbit’s niche positioning and vague messaging, check out this great article about personas.
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The process behind your work can be both a differentiator and a message that cuts through the noise. Use it to connect with your audience and show your value proposition.
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“Features tell, benefits sell” is not always true. In fact, sometimes the opposite is true.
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Simon Sinek’s advice to “start with why” is terrible and you should not follow it.
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Identifying a pain point is nice, but don’t bother mentioning it if you can’t resolve it.
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What’s a marketing team to do when the entire economy is shut down? Here’s three ideas.
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“Start with why” is generally terrible advice - but it has its place. One of those places is in your welcome email. Here’s how to use your “why” to write a welcome email that truly connects with your new contacts.
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