Your brand tone of voice is far less important than you think it is.
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Don’t tell people how great you are. Show them by giving them real information they can sink their teeth into.
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It doesn’t always take a full rewrite to make a big difference.
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Taking aim at one of my biggest pet peeves: trying to pack too much into one ad.
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When it comes to improving your writing, there’s lots of low hanging fruit. Here’s three of them.
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Slogans in particular, and copywriting in general, don’t necessarily have to be high-minded clever phrases that tap into deep corners of your psyche. They can be as simple as articulating your main benefit in a way that connects with your customers. Here’s a great example.
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The PS field in your marketing emails is a great opportunity to promote adjacent content. Don’t let it pass you by!
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Lots of tone of voice guides are just generic writing guides.
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Copywriting is not as important as a lot of people selling copywriting courses would have you believe.
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The process behind your work can be both a differentiator and a message that cuts through the noise. Use it to connect with your audience and show your value proposition.
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“Features tell, benefits sell” is not always true. In fact, sometimes the opposite is true.
Read MoreIt’s hard to hire a copywriter. These four tips make it easier for you to find someone who’s a good fit for your project.
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Buying a salesperson a new suit doesn’t make him or her any better at selling. So why do we treat our websites like this?
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Your headline is critical to the success of your copy. Make it count by making it specific.
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Identifying a pain point is nice, but don’t bother mentioning it if you can’t resolve it.
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Editing your copy makes it sound better, but interrogating it makes it more effective.
Read MoreIt’s surprisingly easy to produce a case study that looks and sounds great, but misses the mark. Here’s how to produce solid, valuable case studies that make a difference in your business - every time.
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Hello Fresh took the risk-averse approach of talking about three wide benefits. I think their mailer would have been more effective if they went deep on just one benefit.
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