segmenting — Blog — Sam Grover

Posts tagged segmenting

Your audience is what they do, not who they are

Your audience is what they do, not who they are

Defining an audience is a lot easier if you think about what people do instead of who (you think) they are.

Content strategySam GroverMay 9, 2018segmenting, audiencesComment

How to avoid segmentation for segmentation's sake

How to avoid segmentation for segmentation's sake

Segmenting your audience is a great way to make your marketing emails more effective. But how much segmentation is too much segmentation?

Content strategySam GroverJanuary 12, 2018email marketing, segmenting, tradeoffsComment