If you’re writing copy for an audience who is comparing you to direct competitors, it’s really important that you make sure you talk about product benefits that differentiate you rather than category benefits that don’t.
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Content marketing and email automation.
The headline and subhead of your home page is critical. I worked through two examples to show you a couple of common mistakes - and how to fix them.
Read MoreCopywriting is just one piece of your marketing puzzle. Here’s three problems that your copywriting can’t - and won’t - solve.
Read MoreProducing content is a matter of working smarter, not harder. Repurposing is a way to do that.
Read MoreAsking your clients why they like working with you is a surefire way to get bland, boring copy. A better way is to ask them what was going on in their business when they started working with you.
Read MoreLots of consultants get outraged at the thought of a “free” call. Not me. Go ahead and schedule a call with me if you want to talk something through.
Read MoreSEO can be a useful tool, but it’s not a silver bullet for all businesses. Here’s why I don’t bother with it in mine.
Read MoreVague, aspirational headlines sound nice, but they make for a terrible experience on your website. Tidy them up!
Read MoreDigital marketing firms have got to be in one of the most crowded fields there is. I reviewed one firm’s website, and gave pointers to help them stand out from their competition.
Read MoreYour brand tone of voice is far less important than you think it is.
Read MoreDon’t tell people how great you are. Show them by giving them real information they can sink their teeth into.
Read MoreIt’s a pretty straightforward tip, but it’s surprisingly easy to forget.
Read MoreIt doesn’t always take a full rewrite to make a big difference.
Read MoreFree trials are tempting - but they need to back up a compelling offer, rather than be the offer themselves.
Read MoreHirepool is doing a great job of tailoring their ads to their audiences stage of awareness - a fact I learned when I rented a wood chipper for the weekend.
Read MoreTaking aim at one of my biggest pet peeves: trying to pack too much into one ad.
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