When the whole world locked down, marketing teams panicked and sent emails to their client bases. 99% of these emails were pointless. Here’s two that weren’t.
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It’s surprisingly easy to produce a case study that looks and sounds great, but misses the mark. Here’s how to produce solid, valuable case studies that make a difference in your business - every time.
Read MorePositioning is a critical bit of your copywriting, content strategy and even your product strategy. Here’s a book recommendation on the topic, some advice you can take away, plus some examples of great positioning I saw in the wild.
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Strava does a great job sending relevant, timely automated emails to keep customers engaged. Here’s one of them, and why it’s so great.
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Constantly producing one-off projects can feel like being on a hamster wheel - and just like a hamster on a wheel, you never really move forward.
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Like a herd of cows, the marketing community follow each other around, agreeing on these four email marketing myths. Find out what they are, and how you can get an instant edge by going against the grain.
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Not all unsubscribes are bad. But not all of them are good either. Here’s a new, more nuanced way to think about your list’s unsubscribe rate.
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Case studies are easy to write, and they’re equally easy to mess up. Here’s how to write case studies that do a better job of closing deals and making you more money.
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Webinars have their place, but that place is not right in front of a fresh lead.
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Onboarding emails are a great way to increase your conversion rates, and with them, your revenue. But I keep on seeing the same three mistakes. Here’s what they are, and how to fix them.
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A newsletter is a cheap, easy way to get your content in front of people.
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What I learned from posting a blog about social media ads on social media.
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What I learned from 3 months and $300 of social media ads.
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Little changes to your product can have a big impact on your sales.
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Silver bullet solutions are tempting, but they’re often more trouble than they’re worth.
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Defining an audience is a lot easier if you think about what people do instead of who (you think) they are.
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Why does anyone, me included, even bother blogging?
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Before you build your content calendar, think about whether anyone's going to use it.
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Canada's Minister of Health teaches a valuable lesson about social media strategy.
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If you do your a/b testing in a strategic way, you'll get great results. If you do it in a random, scattershot way, you'll get useless results.
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