Find out how people got to your copy to make assumptions about their stage of awareness, an example of positioning in this silly little bucket, and my thoughts on evolving from a vendor to a consultant.
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Driving 30 minutes, borrowing money to buy a car and tools that help you switch software - what do these all have in common?
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If you don’t have strong positioning, there’s probably not much point in paying a fair whack for website copywriting. Just quickly get something out there then move on to something more impactful.
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Get more customers by positioning yourself not against your competitors, but against the other ways people could be solving the problem you solve.
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Finding the right message is a great book about customer research. Here’s three things from it that you can apply today.
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Some aspects of your product are table stakes - they’re things your customers just expect as a matter of course. They’re not differentiators and shouldn’t be treated as such.
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