Three points from Ogilvy on Advertising

I've (finally) started reading Ogilvy on Advertising, and it's really wild how many of his insights are just as valid now as they were in the 60s. For example:

+ Any copywriter can get a TON of value out of having a bunch of half-hour conversations with a handful of customer.

+ Approval committees will kill even the best copywriting projects, because they're full of people with different agendas

+ A huge number of products and services are fundamentally no different from their competitors. It's the copywriter's job to find the positioning, audience and copy that sets them apart. It's hard, but that's where you can add the most value!

(I don't actually agree with that third point - but I'll talk about that in another post).

I originally posted this on Linkedin. Go take a look at the original post, and weigh in with your thoughts.