[VIDEO]: Joel Klettke tears this website down

I've always had a hard time nailing my own messaging and positioning.

Today, Joel Klettke, a pro as copywriter and founder of Case Study Buddy helped me out by doing a detailed video teardown of my site.

Check it out. I’ll summarise it further down:


If you don't have time to watch the video his main points were:

+ I need to get more specific in defining exactly who I serve and what I do for them.

+ My "about" page isn't that memorable - it should tell people more about who I am, how I think and what I'm about.

+My process should be less hidden - and fleshed out a bit to give a clear customer benefit for each step.

Thanks heaps Joel! I'll be getting onto these asap.

Have thoughts on what you just read? Come on over to the original Linkedin post and weigh in.