Features and benefits are only part of the story in copywriting. You also need to articulate the value you add to someone’s life.
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“Start with why” is generally terrible advice - but it has its place. One of those places is in your welcome email. Here’s how to use your “why” to write a welcome email that truly connects with your new contacts.
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Not all your communications have a benefit. If you’re giving bad news, don’t beat around the bush - just stick to the facts and move on.
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Outsourcing some of your content writing is a great way to keep your blog up to date. But there’s another benefit as well - a benefit that’s not obvious at first glance.
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Boltra have done a great job describing what they do, and why you should do business with them.
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Advantages and benefits may look similar, but focussing on benefits takes your writing from good to great.
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You can make your job ads a lot better with a few small tweaks.
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Smaller businesses have some of the best copywriting.
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