vintage ad — Blog — Sam Grover

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Posts tagged vintage ad

One idea, a vintage train ad nails the one idea principle, improving the top-down content production process

One idea, a vintage train ad nails the one idea principle, improving the top-down content production process

TIP: Focus your copy on one idea.

EXAMPLE: A vintage ad built around one idea

THOUGHT: The traditional top-down content approach can be turned on its head.

NewsletterSam GroverAugust 1, 2022copywriting, positioning, train ad, vintage ad, content strategyComment

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