How to ask better questions to get better testimonial quotes, an example of a great testimonial quote, and a thought that’s actually just me promoting myself.
Read MoreA tip: improving your page's performance by shrinking the size of the commitment you're asking for.
An example: Sales calls are too much for some people, so Bamboo HR gives these people an option to learn about their product without having to have a call.
A thought: Some guru irritated me by bragging about his copy, when it was really his offer that made the difference.
The more people you can get clicking through on your demo page, the better. Here’s four easy ways to optimise these crucial pages.
Read More“Simple,” “easy” “all-in-one” and other statements like that look nice - but they’re not actually that compelling. Here’s how to write better benefit statements by going a layer deeper in customer conversations.
Read MoreVertical landing pages are a great strategy - but you have to execute on them correctly.
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