How to ask better questions to get better testimonial quotes, an example of a great testimonial quote, and a thought that’s actually just me promoting myself.
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A tip: improving your page's performance by shrinking the size of the commitment you're asking for.
An example: Sales calls are too much for some people, so Bamboo HR gives these people an option to learn about their product without having to have a call.
A thought: Some guru irritated me by bragging about his copy, when it was really his offer that made the difference.
![Four easy ways to make your demo pages better [WITH VIDEO]](https://images.squarespace-cdn.com/content/v1/5a2dcb3db1ffb690d433ad2b/1647806682759-TLP26EWUC472H0817VSU/unsplash-image-YDVdprpgHv4.jpg)
The more people you can get clicking through on your demo page, the better. Here’s four easy ways to optimise these crucial pages.
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“Simple,” “easy” “all-in-one” and other statements like that look nice - but they’re not actually that compelling. Here’s how to write better benefit statements by going a layer deeper in customer conversations.
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Vertical landing pages are a great strategy - but you have to execute on them correctly.
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