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Persuasive writing checklist

These four questions will help you make sure every case study is a high-value, deal closing piece of content.

 

Use writing to get what you want

Everybody writes. You draft reports. You put together presentations. You write emails - so many emails.

And so much of that writing is persuasive. Your report makes an argument. Your presentation tries to convince people that your approach is the best approach. Your emails ask for resources, convince colleagues to help you and ask your boss for a raise.

Yet so much writing doesn’t do a good job of persuading its audience.

It feels weak. It waffles. The impact of the thing you’re asking for isn’t clear. And nobody gets persuaded of anything. They just skim and move on - not because your argument was poor, but because you didn’t articulate it correctly.

Over the years, I’ve identified four high-impact tweaks you can make to your writing to make it do a better job of convincing people to do what you want them to do.

Download the checklist, put it somewhere prominent (it’s only one page!) and refer to it every time you write something. You won’t regret it.

 
 
 

PS: If you’re already on my list, don’t worry - just put in the email address you signed up with, and you’ll get your checklist without signing up twice.