Newsletter archive
Newsletter archive
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Here’s every single newsletter I’ve sent since June 2019. Enjoy.
85:Tell people how, great demo page, business blunders
83: Fix your landing page in an afternoon, Dooly’s great feature description, design or copy first?
82: Ask how your audience got here, the mighty nappy pail, consultant vs vendor
80: Get rid of “will”, SalesRabbit has a messaging/positioning disconnect, great article on personas
78: Shrinking commitments, BambooHR's secondary CTA, annoying gurus
77: Asking “so what”?, Coda’s clever headline, new newsletter format
76: Not every website needs a copywriter
75: Making pain points explicit
74: The difference between direct and indirect competition.
73: How to make free work work for you
72: I wish I’d read this book in 2017
71: “Simple” and “powerful” are terrible descriptors
70: Table stakes aren’t differentiators
69: Four easy ways to make your demo pages better [WITH VIDEO]
67: Stop burying your value propositions
66: Delete your generic benefit statements
65: How to make vertical landing pages work
64: Let your business model write your home page
63: The problem with newsletters
62: Why I’m consolidating my service offering
61: How to write headlines that get people to keep reading
60: How to write better testimonial quotes
59: Email marketing metrics can be deceiving
58: Your copy does not need to be short
57: [Rerun] Write more persuasive copy by going deep on just one benefit
56: How to get more value out of screenshots on your home page
55: How to keep your subscribers engaged by pruning your list
54: How not to do a call to action
53: An easy framework for your calls to action
52: How to use category benefits in your messaging
51: Category benefits are not product benefits
50: [VIDEOS] What we can learn from Drift and Toggl’s home pages
49: Three problems that a copywriter can’t solve
48: How to produce better content, faster by repurposing
47: How to have more productive customer interviews
46: Why I don’t bother with SEO
45: How to choose what kind of content to write (a framework)
44: My unsubscribes went up by 3x - what happened?
43: Your vague headline is killing your website
42: Copy review: How to differentiate in a crowded field
41: Are lead magnets a waste of time?
40: Copy review: value props, proof points and more
39: Throw your tone of voice guide in the rubbish
37: Write about something your readers care about
36: My small change had a big impact
35: Your free offer has no value
34: Renting a wood chipper can teach you a lot about marketing
31: Three easy ways to make your writing more persuasive
30: Four things that I believe
28: Your website is not as important as you think
27: Why you should be talking to your sales team
26: Differentiate by talking about your process
25: How to get the most out of your case studies
24: “Features tell, benefits sell” is unhelpful advice
23: Four tips to hire a great copywriter
22: The magic in the middle of the funnel
20: This is about writing better headlines
19: Why you need to interrogate your copy
16: Don’t let your ongoing content become an ongoing hassle
14: Marketing can’t solve a business problem
13: Social proof and big numbers
12: Positioning three window repair companies
11:Hello Fresh’s copy is wide when it should be deep
10: How to create better offers
9: SkyBus fails to create benefits out of thin air
8: Why (most) companies are lying when they say they can help you get paid faste
7: The difference between writing and copywriting
6: Is your marketing team providing a service or building assets?
5: I produced 2 lead magnets. One was 7x more effective than the other
4: Writing better case studies
2: Please stop inviting me to webinars
1: Strava writes a great automated email